Chapter 01 · The Story
Where the Loong Begins
FIVE THOUSAND FIVE HUNDRED YEARS, ONE LINE
Long before the West imagined its dragons, the East already had the loong. Eight thousand years ago, the people of the Liao River valley stacked granite into a twenty-metre dragon at Chahai. Five and a half thousand years ago, the Hongshan culture set the loong in jade — the earliest codified dragon form known in East Asia (Liaoning Daily).
This is not legend. It is a chain of evidence: the prehistoric dragon images of the Liao River valley are the earliest, the most varied, and the most complete sequence known (Liaoning Daily). Our name is an archaeological finding.
- c. 8000 BPChahai: a twenty-metre dragon of stacked granite — later called "the first Chinese dragon"
- c. 6500–5000 BPThe Hongshan culture rises across the West Liao valley, over 200,000 km² (Xinhua)
- c. 5500 BPThe C-shaped jade dragon — the loong takes final form in jade. "China's First Dragon," National Museum of China
- c. 5300 BPNiuheliang: altars, a goddess temple, stone tombs — and "jade, and jade only"
- 1983–1984The Goddess Temple head and the jade pig-dragon emerge at Niuheliang; Su Bingqi answers with his "stars" thesis
- 2012Niuheliang enters China's UNESCO World Heritage tentative list
- 2023China's origins project names Niuheliang the evidence of "the first phase of the ancient kingdom era" (NCHA)
- UnderwayNiuheliang advances toward UNESCO World Heritage inscription (Guangming Daily)The brand's window
China's First Dragon
The C-shaped Jade Loong
Twenty-six centimetres of dark-green Xiuyan jade. One reversed C-curve, charged like a drawn bow. The hole at its spine sits at the exact centre of gravity — hung from a cord, head and tail stay level. Prehistoric minimalism, unsurpassed.
The Smile from 5,500 Years Ago
The Goddess Head
Life-sized, her eyes inlaid with pale green jade — to the Hongshan people, jade was the medium that spoke to the spirit world. The faint lift of her mouth has crossed five millennia intact: the earliest known face of East Asian beauty.
Spirit Over Matter
The Pig-Dragon (Zhulong)
Curled like an embryo, head meeting tail — the endless return. In Hongshan's highest tombs the dead were given jade, and nothing else: no pottery, no tools. Spirit, set above matter, in so many words (Qiushi).
One line, drawn plainly. The originals you have just met — the first loong in jade, the goddess with jade eyes — belong to the museums that keep them, and they will never sit on a shelf for sale. What we make is ceramics: Hongshan is the wellspring; the vessel is the work. Five and a half thousand years of a civilization, fired into stoneware — meant for the hand and the table, not only for the vitrine.